Perfect Pricing:
The FEPS Calculator
You're probably undercharging. This calculator helps you see the full financial, emotional, physical, and spiritual value you create - so you can set prices that reflect your real impact.
The FEPS benefits framework
Every product or service you offer creates value across four dimensions. Most service professionals only think about one. That's a mistake.
Financial
How your work affects their revenue, savings, efficiency, or earning potential. Increased revenue by a specific amount, reduced overhead costs, attracted new clients, avoided an expensive mistake.
Emotional
How your work changes how they feel. Reduced anxiety about the state of their lawn, increased confidence in sales conversations, felt comfortable in their relationship for the first time, stopped dreading Monday mornings.
Physical
How your work affects their health, energy, time, or physical wellbeing. Reclaimed evenings and weekends, slept better because they weren't worrying about cash flow, stopped working 60-hour weeks.
Spiritual
How your work connects them to their purpose, meaning, or sense of contribution. Felt aligned with their mission again, experienced a deeper sense of purpose in their community, reconnected with their family.
It doesn't matter how long it took you
The value you provide as a service professional has almost nothing to do with how long something takes you. It doesn't matter that you knocked out that proposal in two hours. It doesn't matter that the coaching session was "only" forty-five minutes.
What matters is the financial, emotional, physical, and spiritual return on investment your work delivers to your clients. That's what they're paying for: your impact.
The pricing gap
When you can see the full picture of the value you create, you'll wonder how you ever charged so little. The gap between the value you create and the price you charge is where your opportunity lives.
What's in the calculator
Five parts that walk you through seeing, calculating, and acting on the full value you deliver.
Map your FEPS benefits
Think of a client whose results you're genuinely proud of. List every financial, emotional, physical, and spiritual benefit they received - with space to estimate the dollar value of each.
Calculate your total value
Add it all up across all four dimensions. Then compare it to what you currently charge. Most service professionals find the gap is staggering.
The poverty mindset check
Eight statements that reveal the stories you tell yourself about pricing. "Who am I to charge that much?" Sound familiar? Awareness is the first step.
Your new price
Raise your prices until it makes you slightly uncomfortable. You'll know you've reached the right number when you experience a slight feeling of nausea. That's your new price.
Who is this for?
This calculator is for any service professional or business owner who suspects they're leaving money on the table but doesn't know how to justify charging more.
- Service professionals who set prices based on what competitors charge
- Business owners who calculate rates by the hour instead of by the result
- Anyone who has ever thought "Who am I to charge that much?"
- Consultants who discount before the client even asks
- Coaches, lawyers, designers, hairdressers, gardeners, chiropractors - anyone who provides a service
"People express their values through what they buy. When you undercharge, you're taking away your clients' opportunity to express how much they value the transformation you provide."
Get the calculator (and every other BYS tool)
Enter your email and we'll send you access to the full BYS resource library: calculators, workbook, worksheets, checklists, and everything else we publish.